The campaign strategy is to show how Ring products can benefit your home and the things inside. Providing the user with an ease of mind knowing they have control of their home with awareness at their fingertips wherever and whenever.
In collaboration with Sotheby’s, Ring will place expensive well know art pieces in public where you wouldn’t typically see expensive art pieces. Each piece will be protected by Ring Security Cameras and various monitoring systems.
This free pet daycare will pop-up in various cities. It will give pet owners the opportunity to leave their furry friends under Ring security and surveillance. The goal is to give pet owners a glimpse of what life at home could look like with Ring products while they are away from their pets.
These social ads are designed to give people that “Wait…did I” feeling. The feeling that can be fixed by using Ring products